BYRON WAY
Event Campaign
(Student Brief)

Campaign created for the Food and Wine Festival in Byron Bay.
Client's request: Don't use any cliches (fork, knife, plate)

Demographic: Young families, foodies, locals
Concept: Hippie with a dash of sophistication (Byron Bay Way)
Key words: Boho (typeface), Nature (colour pallet, watercolour effect), Community (graphic element, mandala).

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